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Brand Media Strategy Built for Home Service Growth

While many companies rely solely on lead generation, brands that dominate their markets build awareness that keeps them top-of-mind with homeowners.

With over $100 Million in media placed, LMBA Marketing offers unmatched negotiation power to earn you more media value.

The LMBA Proven Process

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  1. 01 Analyze Current Customer Data Your customer data is the foundation every strategy is built on.
  2. 02 Compare Data to Homeowner Demographics & Opportunity We identify the gap between who you're reaching and who you could be.
  3. 03 Conduct Media Usage & Competitive Analysis We find the channels your customers use and the gaps your competitors have left open.
  4. 04 Develop & Execute Brand Plan Strategy and execution in one place, guided by research from step one through placement.
  5. 05 Measure & Optimize We track brand lift, audit vendor delivery, and adjust the plan to protect and improve your results over time.

A full-service approach to brand media.

We align traditional and digital media to build brand awareness across every channel your customers use.

Strategic Planning

A custom brand plan built for your goals, service lines, and region.

We evaluate capacity planning, homeowner demographics, and media habits with competitive analysis to build a strategy specific to your service area and company goals.

Strategic Solutions

  • Zip Code Targeting
  • Market Share
  • Competitive Analysis
  • Media Analysis
  • Brand Recall

Consumer Research

Homeowner media habits studied in your market before any budget is committed.

We study how homeowners in your service area consume media, where competitors are investing, and where genuine growth opportunity exists — before any plan is developed.

Research Evaluated

  • Scarborough
  • Simmons
  • Marshall Marketing
  • Census Data
  • Nielsen
  • Comscore

Digital Brand Strategy

Consistent brand presence across every digital channel your customers use.

Integrated with your traditional media to deliver a cohesive brand presence wherever your customers spend their time — social, streaming, programmatic, and display.

Media Channels

  • Broadcast TV
  • Outdoor
  • OTT / Streaming
  • YouTube
  • Amazon
  • Social Media
  • Programmatic
  • Customer Database
  • Radio
  • Print

Media Buying

Over $100M in negotiated media at the local level across digital and traditional media.

We have the experience and leverage to make your media dollars achieve more. We also offer audit after schedules run to hold all media vendors accountable.

Media Channels

  • Meta
  • TikTok
  • OTT / Streaming
  • YouTube
  • Amazon
  • Programmatic
  • LinkedIn
  • Broadcast TV
  • Cable
  • Outdoor
  • Transit

Reporting & Optimization

Ongoing audits and brand lift measurement to protect your investment.

Vendor audits, brand lift KPIs, and schedule adjustments throughout the engagement — not just at the end. We monitor, report, and refine for the full life of the relationship.

Reporting KPI's

  • Delivered Impressions
  • Web Visits
  • CPL
  • Frequency
  • % Added Value

Our Core Values

  • Foundation
    of Service

  • You Can
    Count on Me

  • Be
    Proactive

  • Be Curious
    First

  • Stronger
    Together

LMBA Quick Facts

  • Est. 2012 Over a decade in home
    services media
  • 15+ years of expertise
    on every account
  • 40+ U.S. Markets
    served
  • $100M+ in media
    placed
Laura Bunte, President, meets with members of the LMBA Marketing Team

Specialists in brand media for the home services industry.

LMBA Marketing is a team of brand media strategists who have spent their careers growing residential home service companies nationwide. We're not a generalist agency — every strategy, every media buy, every research study is built specifically for the home services industry.

Every company we partner with works directly with a media expert with 15+ years of experience.

Meet the LMBA Team

Industry Insights

Insights and strategies to help home service companies build stronger brands and reach more homeowners.

How LMBA Builds Media Plans That Drive Revenue

LMBA builds media plans from revenue data, homeowner behavior, and geography — so every dollar targets real growth, not just reach.

person using laptop

Why Brand Awareness Is the Most Underrated Growth Strategy in Home Services

Many home service companies focus heavily on lead generation—but the brands that dominate their markets invest in awareness long before a homeowner needs their service. When homeowners recognize your name, your marketing works harder and your cost per lead drops.

turned-on flat screen television

How TV, Streaming, and Digital Work Together in Modern Media Strategy

The way homeowners consume media has evolved dramatically. Today’s most effective media strategies combine traditional reach channels like TV and radio with digital platforms like streaming, social media, and programmatic display.

Join Our Team

At LMBA Marketing, we like to work hard, have fun, and collaborate as a team, yet in our own remote workspace. We believe we are stronger together, and together we can go further and have more impact for our clients.

We are always looking for talented people who will make us stronger. Think we are a fit? Learn more here and drop us a line.

LMBA Culture Mindset

  • Unwavering dedication and integrity to always act in the client’s best interest.
  • Always improving and growing as the industry evolves. Insatiable curiosity to understand media trends and educate oneself in best practices.
  • Team mentality. Stronger together. Collaboration. Work hard and have fun.
We currently do not have any active openings. Please check back for updates!

Ready to be a household name?

Let’s build a smarter brand media strategy for your home services company.

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