We Help YourHome Services CompanyBe a Household NameBe Your Customer’s First CallBe Top of Mind With HomeownersGrow RevenueMake Data-Driven DecisionsBe a Household Name
01Analyze Current Customer DataYour customer data is the foundation every strategy is built on.
02Compare Data to Homeowner Demographics & OpportunityWe identify the gap between who you're reaching and who you could be.
03Conduct Media Usage & Competitive AnalysisWe find the channels your customers use and the gaps your competitors have left open.
04Develop & Execute Brand PlanStrategy and execution in one place, guided by research from step one through placement.
05Measure & OptimizeWe track brand lift, audit vendor delivery, and adjust the plan to protect and improve your results over time.
A full-service approach to brand media.
We align traditional and digital media to build brand awareness across every channel your customers use.
Strategic Planning
A custom brand plan built for your goals, service lines, and region.
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We evaluate capacity planning, homeowner demographics, and media habits with competitive analysis to build a strategy specific to your service area and company goals.
Strategic Solutions
Zip Code Targeting
Market Share
Competitive Analysis
Media Analysis
Brand Recall
Consumer Research
Homeowner media habits studied in your market before any budget is committed.
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We study how homeowners in your service area consume media, where competitors are investing, and where genuine growth opportunity exists — before any plan is developed.
Research Evaluated
Scarborough
Simmons
Marshall Marketing
Census Data
Nielsen
Comscore
Digital Brand Strategy
Consistent brand presence across every digital channel your customers use.
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Integrated with your traditional media to deliver a cohesive brand presence wherever your customers spend their time — social, streaming, programmatic, and display.
Media Channels
Broadcast TV
Outdoor
OTT / Streaming
YouTube
Amazon
Social Media
Programmatic
Customer Database
Radio
Print
Media Buying
Over $100M in negotiated media at the local level across digital and traditional media.
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We have the experience and leverage to make your media dollars achieve more. We also offer audit after schedules run to hold all media vendors accountable.
Media Channels
Meta
TikTok
OTT / Streaming
YouTube
Amazon
Programmatic
LinkedIn
Broadcast TV
Cable
Outdoor
Transit
Reporting & Optimization
Ongoing audits and brand lift measurement to protect your investment.
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Vendor audits, brand lift KPIs, and schedule adjustments throughout the engagement — not just at the end. We monitor, report, and refine for the full life of the relationship.
Reporting KPI's
Delivered Impressions
Web Visits
CPL
Frequency
% Added Value
Our Core Values
Foundation
of Service
You Can
Count on Me
Be
Proactive
Be Curious
First
Stronger
Together
LMBA Quick Facts
Est. 2012
Over a decade in home
services media
15+
years of expertise
on every account
40+
U.S. Markets
served
$100M+
in media
placed
Specialists in brand media for the home services industry.
LMBA Marketing is a team of brand media strategists who have spent their careers growing residential home service companies nationwide. We're not a generalist agency — every strategy, every media buy, every research study is built specifically for the home services industry.
Every company we partner with works directly with a media expert with 15+ years of experience.
Meet the LMBA Team
Laura Bunte
President & Marketing Strategist
Angel Shilling
Social Media & Content Director
Jenna Foret
Director of Account Services
Kelly Bobb
Director of Client Partnerships & Growth
Anne McSweeney
Director of Business Operations
Cheri Pridgen
Director of Client Partnerships & Strategy
Anne Wineholt
Media Strategist
Mary Young
Media Strategist & Account Manager
Paige Neff
Social Media Marketing Designer
Chloe Eyring
Marketing Analyst
Jen Altman
Marketing Coordinator
Megan Wood
Marketing Coordinator
Yvette Hale
Marketing Coordinator
Brinkley Hellams
Media Strategist & Account Manager
Liz Vitchock
Key Account Support Specialist
Suzanne Harrison
Billing Specialist
Carolyn Sigmon
Media Strategist & Account Manager
Melanie Williams
Media Strategist & Account Manager
Laura Bunte
President & Marketing Strategist
Mom of Teens and Avid Runner
Experience:20+ Years Experience
Specialty: Brand Media Strategy
Laura, a broadcast media veteran with 20+ years' experience, specializes in growing home service companies through effective brand media strategies. A graduate of Penn State University with a B.S. in Marketing, she began her career in TV in broadcast TV in sales and management, and in 2012 founded LMBA Marketing.
Angel Shilling
Social Media & Content Director
Proud Buffalonian
Experience:25+ Years Experience
Specialty: Social Media & Design
With a BFA from Alfred University, Angel has 25+ years experience in graphic design and project management. Angel joined LMBA Marketing in 2017 specializing in social media, email marketing, marketing design, and strategy implementation.
Angel's free time consists of being a mUber to her three active kids. Ask about her sheepadoodles!
Drawing on two decades of marketing expertise, Jenna excels in crafting comprehensive brand media campaigns through research, strategy, and vendor partnerships. Her keen problem-solving, adept negotiation skills, and meticulous attention to detail guarantee the utmost efficiency in media campaigns, reflecting her dedication to exceptional client service.
Kelly Bobb
Director of Client Partnerships & Growth
Sun, Sand & Concertgoer
Experience:15+ Years Experience
Specialty: Client Partnerships & ROI
Kelly connects brands with strategies that drive growth. A Towson University graduate with experience in TV, radio, digital, and OOH, she blends strategy with execution to help LMBA’s home service clients succeed. Passionate about partnerships and ROI, she enjoys golf, the beach, live music, and time with her rescue dog, Ziggy.
Anne McSweeney
Director of Business Operations
Sports-Loving Mother of 3
Experience:20+ Years Experience
Specialty: Operations & Process
A graduate of the University of Illinois with a BS in Marketing, Anne has over 20+ years in various industries and a broad spectrum of responsibilities. She specializes in streamlining processes and ensuring numbers add up correctly. She spends her down time playing tennis & pickleball, traveling and watching a wide array of sports, including the Blackhawks and Illini football & basketball.
Cheri Pridgen
Director of Client Partnerships & Strategy
Artist, Potter, Yogi
Experience:30+ Years Experience
Specialty: Integrated Media Campaigns
Cheri excels in building brand awareness through integrated media campaigns and has 30+ years in media and management experience. A University of Virginia graduate with a B.S. in Marketing, she leverages her account management, research, and statistical analysis skills to optimize client campaign results.
With over 30 years of client and agency side experience, account management and media responsibilities, Anne brings a multifaceted approach to LMBA, enabling her to analyze challenges from all angles. Having purchased most forms of media, she’s a keen negotiator. Anne graduated from West Virginia University with a B.S. in Journalism.
Mary Young
Media Strategist & Account Manager
Food & Fitness Fanatic
Experience:10+ Years Experience
Specialty: Broadcast, OTT & Digital
Mary is an experienced Account Manager and Media Strategist with a decade of experience in broadcast and OTT, digital advertising, and client management. Mary specializes in planning efficient campaigns to drive business and maximize budget. In her free time, she enjoys chasing her toddler son around the breweries Cincinnati offers.
Paige Neff
Social Media Marketing Designer
Dog Mom, Music Lover & Social Media Enthusiast
Experience:Emerging Professional
Specialty: Graphic Design & Digital Storytelling
Paige graduated with a double major in Art/Graphic Design and Digital Storytelling from the University of Missouri. Passionate about design, she has experience across various multimedia platforms. Outside of creating and exploring social media, Paige enjoys time with her pup, attending concerts, and discovering new dining spots.
Chloe Eyring
Marketing Analyst
Dog Mom, Fitness Coach, Bookworm & Sun Worshiper
Experience:Emerging Professional
Specialty: Data-Driven Brand Campaigns
With majors in both Marketing and Analytics, Chloe brings a data-driven, client-focused approach to help develop successful brand campaigns. She uses strategic marketing efforts and data evaluation to identify opportunities that help meet clients’ goals. Outside of work, Chloe enjoys sunshine, reading, coaching fitness classes, and cuddling her Cavapoo!
Jen Altman
Marketing Coordinator
Dog Mom, Bibliophile & Mental Health Advocate
Experience:12+ Years Experience
Specialty: Digital & Traditional Advertising
As an experienced marketing professional with over 12 years of demonstrated history, Jen takes pride in driving results for businesses through the use of digital and traditional mediums. Jen is a hardworking individual with a true passion for marketing. She brings out-of-the-box creativity to developing strong advertising ideas and plans.
Megan Wood
Marketing Coordinator
Cooking & Traveling Enthusiast
Experience:Emerging Professional
Specialty: Digital & Social Marketing
A graduate of University of Delaware with a B.S. in Marketing and a Minor in Fashion Management, Megan specializes in digital marketing, social media, and marketing strategy. She uses these skills to help promote brands and increase company growth. In her free time she loves to try different restaurants and enjoy some time in the sun.
Yvette Hale
Marketing Coordinator
Cat Lover & Travel Enthusiast
Experience:20+ Years Experience
Specialty: Research, Analytics & Client Relations
Yvette is a seasoned marketing professional with over 20+ years of broadcast radio experience. She enjoys the research/analytical, and creative sides of marketing and excels in project organization and client relations. She graduated from the University of Baltimore with a BS in Corporate Communications and recently became a CDMP. Yvette enjoys spending time with family and friends, traveling, and reading.
Brinkley Hellams
Media Strategist & Account Manager
Twin Mom, Beach Lover
Experience:15+ Years Experience
Specialty: Media Buying & Campaign Efficiency
Brinkley's extensive experience in media buying and selling has made her an expert in crafting highly effective media campaigns. Driven by her passion for problem-solving and research, she employs a results-oriented approach that ensures success. Having served as a broadcast sales manager for many years, Brinkley is skilled at maximizing campaign efficiency and optimizing media strategies.
Liz Vitchock
Key Account Support Specialist
Mom, Travel Enthusiast & Foodie
Experience:20+ Years Experience
Specialty: Media Buy Accuracy & Account Support
A graduate of the University of Illinois with a BS in Finance, Liz spent 20 years in commercial real estate consulting, acquisitions and management. Liz uses her numerical acumen and attention to detail as a value add to clients to ensure media buy accuracy.
Suzanne Harrison
Billing Specialist
Empty Nester — Travel, Book & Movie Enthusiast
Experience:30+ Years Experience
Specialty: Billing & Organizational Management
A graduate of the University of Illinois with a B.S. in Biology and a M.Ed. in Curriculum and Instruction from Loyola University Chicago, Suzanne has spent 30+ years in education administration, training and organizational management. She uses her attention to detail to ensure accurate media buys for LMBA clients. Suzanne enjoys tennis and pickleball, college football and working on her next travel adventure.
Carolyn Sigmon
Media Strategist & Account Manager
Music Appreciator, Outdoor Enthusiast, Dog Mom & Animal Advocate
Experience:20+ Years Experience
Specialty: ROI-Driven Media Campaigns
With 20+ years of media and agency experience, Carolyn specializes in high-performing, ROI-driven campaigns tailored to client goals. A UNC Greensboro grad, she’s passionate about live music, animal rescue, and soaking up the sun—whether hiking or relaxing. Her solution-focused approach ensures every media investment delivers results.
Melanie Williams
Media Strategist & Account Manager
Live Music & Outdoor Enthusiast, Devoted Ballfield Cheerleader
Experience:15+ Years Experience
Specialty: Media Sales, Marketing & Analytics
Melanie has 15+ years of experience in media sales, marketing, and analytics across digital platforms. A collaborator at heart, she helps businesses grow through strategic partnerships. An Old Dominion and Radford alum, wife, and sports mom who loves beach days and mountain escapes with her family.
Industry Insights
Insights and strategies to help home service companies build stronger brands and reach more homeowners.
Why Brand Awareness Is the Most Underrated Growth Strategy in Home Services
Many home service companies focus heavily on lead generation—but the brands that dominate their markets invest in awareness long before a homeowner needs their service. When homeowners recognize your name, your marketing works harder and your cost per lead drops.
How TV, Streaming, and Digital Work Together in Modern Media Strategy
The way homeowners consume media has evolved dramatically. Today’s most effective media strategies combine traditional reach channels like TV and radio with digital platforms like streaming, social media, and programmatic display.
At LMBA Marketing, we like to work hard, have fun, and collaborate as a team, yet in our own remote workspace. We believe we are stronger together, and together we can go further and have more impact for our clients.
We are always looking for talented people who will make us stronger. Think we are a fit? Learn more here and drop us a line.
LMBA Culture Mindset
Unwavering dedication and integrity to always act in the client’s best interest.
Always improving and growing as the industry evolves. Insatiable curiosity to understand media trends and educate oneself in best practices.
Team mentality. Stronger together. Collaboration. Work hard and have fun.
We currently do not have any active openings. Please check back for updates!
Ready to be a household name?
Let’s build a smarter brand media strategy for your home services company.