Do you want to grow awareness for your home service company?
Have you considered brand marketing but not sure where to begin? Or don’t want to risk investing in mass media without the confidence of knowing your dollars are well spent?
LMBA Marketing is the industry experts in leveraging Brand Media for Home Service Companies. By performing best in class and proven research within your service area, we develop strategies that grow your brand’s awareness and revenue.
With over $60 Million in media placed, we also offer unmatched negotiation power to earn you more media value.
Do you want your company to be a Household Name? Then let’s connect.
Services
We will help you build a brand strategy which takes into consideration your current capacity, your growth goals by trade, opportunity in your service area for highest growth.
We incorporate these metrics with homeowner brand media market habits and competitive spend analysis, to build your custom brand media strategy.
We conduct market research to understand homeowner brand media usage within your service area.
Utilizing this research, we develop a custom plan so you can reach more homeowners than your competitors. With a better plan, you start earning more awareness, and in turn, more customers than other companies in the area.
We create a brand plan which will give your company increased awareness with homeowners, effectively increasing your lead flow and customer base. We offer unparalleled negotiation power to ensure your marketing dollars are used most effectively with low Cost Per Thousands, high reach and frequency, for maximum brand impact. We simply leverage more media value for your brand.
- Broadcast TV
- Radio
- Outdoor
- Cable TV
- OTT/Display/YouTube
- Programmatic Advertising
As media habits evolve, we leverage the highest reach digital brand opportunities in your customer service area - Social Media, YouTube, Display, Streaming, OTT, and Programmatic solutions which fit your goals and budget. We are experts in aligning traditional and digital brand media to optimally reach your potential and returning customers.
- OTT
- Programmatic Advertising
- Email Marketing
- Service Titan Marketing Pro Drip Campaigns
Understanding where your media dollars are working is paramount. We audit all media investments to ensure your dollars are delivering the intended targeted impressions, and attribution to your website.
We hold media vendors accountable and if needed, make schedule adjustments to ensure your success. We identify brand lift KPI’s to ensure your growth with customers.
And, we utilize brand awareness research in your market, to ensure your company is top of mind with homeowners.
EXPERTISE
We are experts in leveraging traditional and digital media for residential home service businesses.
When you work with LMBA Marketing, you will feel confident knowing you are working with top media professionals, who have the experience in growing some of the largest home services companies in the nation.
We optimize your brand media strategy by evaluating and monitoring:
Opportunity for growth in your service region
Demographics of your best customers and homeowners
Competitive spends in brand marketing in your services area
Homeowner media usage trends
Current brand awareness of your company and competitors
Companies we’ve partnered with
Let us help you achieve greater awareness and customer revenue in your service region.
Mission
We will grow your business through proven marketing strategy and implementation.
We will offer custom solutions to help you brand effectively to achieve your revenue goals.
Core Values
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Critical Listening
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Thought Leaders
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Curious
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Disciplined
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Creative Problem Solvers
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Ultimate Accountability
OUR TEAM
LAURA BUNTE
Mom of Teens and Avid Runner
Laura, a broadcast media veteran with 20+ years' experience, specializes in growing home service companies through effective brand media strategies. A graduate of Penn State University with a B.S. in Marketing, she began her career in TV in broadcast TV in sales and management, and in 2012 founded LMBA Marketing.
ANGEL SHILLING
Proud Buffalonian
With a BFA from Alfred University, Angel has 25+ years experience in graphic design and project management. Angel joined LMBA Marketing in 2017 specializing in social media, email marketing, marketing design, and strategy implementation. Angel's free time consists of being a mUber to her three active kids. Ask about her sheepadoodles!
JENNA FORET
Culinary Explorer, Outdoor Enthusiast
Drawing on two decades of Marketing expertise, Jenna excels in crafting comprehensive Brand Media Campaigns through research, strategy, and vendor partnerships. Her keen problem-solving, adept negotiation skills, and meticulous attention to detail guarantee the utmost efficiency in media campaigns, reflecting her dedication to exceptional client service.
KELLY BOBB
Sun, Sand, and Music lover
Kelly is a seasoned media professional who offers strategic guidance for impactful buying. A Towson University graduate with extensive experience in broadcast TV, Radio, digital, and OOH advertising, she's a versatile expert in her field, ensuring clients make the most of their media investments. She balances her career with golf, travel and time with her family and dog.
THERESA BALTER
Tropical Family Adventurer
Theresa is an experienced Media Strategist with an extensive professional career exclusively in the media advertising and marketing industry. She specializes in media strategy, client management, and strategic marketing, with a focus on driving client business growth through effective and efficient custom media solutions.
CHERI PRIDGEN
Artist, Potter, Yogi
Cheri excels in building Brand Awareness through integrated media campaigns using broadcast television, audio, digital, and event marketing. She has 30+ years in media and management experience. A University of Virginia graduate with a B.S. in Marketing, she leverages her account management, research, and statistical analysis skills to optimize client campaign results.
ANNE WINEHOLT
Music/Food/Outdoor/Fun/Family-loving adventure seeker
With over 30 years of client and agency side experience, account management and media responsibilities, Anne brings a multifaceted approach to LMBA, enabling her to analyze challenges from all angles. Having purchased most forms of media, she’s a keen negotiator. Anne graduated from West Virginia University with a B.S. in Journalism.
MARY YOUNG
Food & Fitness Fanatic
Mary is an experienced Account Manager and Media Strategist with a decade of experience in broadcast and OTT, digital advertising, and client management. Mary specializes in planning efficient campaigns to drive business and maximize budget. In her free time, she enjoys chasing her toddler son around the breweries Cincinnati offers.
JILL CALHOUN
Director of Family Happiness/Keeper of the Calendar
Jill has 25 years of media buying and planning experience. Her expertise covers all types of traditional and digital media. Jill handles the entire media process from strategic planning to negotiation and execution.
All year, you can find Jill at sports events for her two active kids.
PAIGE NEFF
Dog Mom, Music Lover, and Social Media Enthusiast
Paige graduated with a double major in Art/Graphic Design and Digital Storytelling from the University of Missouri. Passionate about design, she has experience across various multimedia platforms. Outside of creating and exploring social media, Paige enjoys time with her pup, attending concerts, and discovering new dining spots.
JEN ALTMAN
Dog Mom, Bibliophile, and Advocate for Mental Health Awareness
As an experienced marketing professional with over 12 years of demonstrated history, Jen takes pride in driving results for businesses through the use of digital and traditional mediums. Jen is a hardworking individual with a true passion for marketing. She brings out-of-the-box creativity to developing strong advertising ideas and plans.
MEGAN WOOD
Cooking and Traveling Enthusiast
A graduate of University of Delaware with a B.S. in Marketing and a Minor in Fashion Management, Megan specializes in digital marketing, social media, and marketing strategy. She uses these skills to help promote brands and increase company growth. In her free time she loves to try different restaurants and enjoy some time in the sun.
YVETTE HALE
Cat Lover and Travel Enthusiast
Yvette is a seasoned marketing professional with over 20+ years of broadcast radio experience. She enjoys the research/analytical, and creative sides of marketing and excels in project organization and client relations. She graduated from the University of Baltimore with a BS in Corporate Communications and recently became a CDMP. Yvette enjoys spending time with family and friends, traveling, and reading.
BRINKLEY HELLAMS
Twin Mom, Beach Lover
Brinkley's extensive experience in media buying and selling has made her an expert in crafting highly effective media campaigns. Driven by her passion for problem-solving and research, she employs a results-oriented approach that ensures success. Having served as a broadcast sales manager for many years, Brinkley is skilled at maximizing campaign efficiency and optimizing media strategies.
Work With Us
At LMBA Marketing, we like to work hard, have fun, and collaborate as a team, yet in our own remote workspace. We believe we are stronger together, and together we can go further and have more impact for our clients. We are always looking for talented people who will make us stronger. Think we are a fit? Learn more here and drop us a line.
Role Description
This is a full-time remote role for a Digital Brand Strategy Director at LMBA Marketing. As a Digital Brand Strategy Director, you will be responsible for developing and implementing digital strategies to drive brand awareness and customer acquisition for our residential home service clients. This includes strategic planning, digital media management, and analytics. You will work closely with our team of brand media strategists to create and execute effective campaigns across various digital platforms.
Skill Requirements
- Experience in leveraging digital media for maximum impact: programmatic display and video, Meta, OTT, YouTube, and streaming campaigns
- Direct experience with any DSP
- Experience using GA4 and AI
- Experience in managing digital media campaigns and digital marketing
- Analytics and data analysis skills to measure, monitor, and optimize campaign performance in Excel or similar dashboards
- Excellent problem-solving and decision-making abilities
- Strong leadership and management skills
- Ability to manage and collaborate remotely in a team environment
- Bachelor’s Degree
- Experience in the residential home service industry is a plus
Compensation: $100-150K Annual based on experience.
Please send your resume to: [email protected]
LMBA is an equal opportunity employer.
LMBA Culture Mindset
Unwavering dedication and integrity to always act in the client’s best interest.
Always improving and growing as the industry evolves. Insatiable curiosity to understand media trends and educate oneself in best practices.
Team mentality. Stronger together. Collaboration. Work hard and have fun.
